American Association of Retired People discounted subscription renewal
Here is an uncommon example of how to offer a discount in your subscriber renewal series without training the subscriber to wait for a better deal each time renewal comes up (that, of course, is the danger with offering a discount.)

This is a delicate area and we wouldn't advise changing anything to suit your market without expert advice. There are a number of mines buried in the field of renewals!

3 ways to increase subscription renewal profits
The pdf download below shows how to get around the discount problem, while offering all the benefits of a discount offer:

1. The subscription renewal envelope message means your envelope will be opened by a higher percentage of subscribers, which is the clever way to boost response exponentially. Do the Maths - if twice the number of people open your envelope, you'll get around twice the response (because most people just throw the letter away unopened.) Getting your letter opened is the first hurdle to getting response to any promotion you send out, by mail or email.

Envelope message is: 'Renew now and SAVE on membership!'

2. The discount is just one dollar for the year's renewal. Not a significant amount for your income, but can be promoted as a 'discount' all the same.

3. The five and three year renewal offers are more attractive: $14 and $7 respectively. The AARP is bringing cash-flow forward and reducing future renewal costs.

There you have it: three ways to increase revenue, cash-flow and renewal percentages. Who could have thought it would be so easy?

Download the AARP subscription renewal promotion here

AARP renewal Apr 10.pdf