Marketing case studies and guidelines for publishers
Below are links to summaries of case studies and articles in the members-only section. Over the next weeks we will be adding dozens more reports, covering every area of subscriptions marketing and direct marketing for Internet, magazine and newsletter publishers.

The Marketing Best Practice website aims to be the leading source of tested, how-to advice on marketing for publishers; our mission is to show how others are building profits and new customers so you can avoid costly marketing-testing of your own.

To take out a trial subscription and access these best practice case studies, click on the 'member application' link above, or click on one of the links below for an editorial synopsis:


Copy: how to sell harder; Boost response ten times with a fresh approach >>>

How Runner’s World won the circulation war against EMAP >>>

Effective insert advertising;  17 ways to maximise response >>>

Why sell your magazine cheap? Do you sell subscriptions like airline tickets? >>>

Battling big publishers: How History Today fought off the BBC; The newstrade war zone >>>

Creating a concept: how to describe what your product does >>>

Advertisements: Creating off-the-page promotions >>>

Launch publishing: What comes first, the product or the marketing? >>>

Copywriting workshop: Headlines: the toughest task of all >>>

Create an effective landing page offer >>>

How does a traditional publisher set up an effective website? >>>

Doubling Internet subscription sales; Price testing: how a split-test doubled revenue >>>

E-newsletter marketing: how it can work for you >>>

Online marketing: how to jolt 1,000’s of readers into buying >>>

On-line publishing: how today’s top website marketers work >>>

Building your database; Create a fail-safe promotion to bring in those hot names >>>