“The
essential reference website for today’s subscriptions marketer”
The
Marketing Best Practice members section contains issues of the Subscriptions Strategy newsletter worth GBP £465.50, all for just £49.25. A seven day trial costs nothing.
Case studies cover each aspect of Internet marketing, email and online publishing, website marketing, magazine,
newsletter, subscription and membership marketing, with illustrations showing how to apply
each technique. Every kind of promotion and all aspects of subscriptions marketing are
included and are listed below.
As
well as completely revised and up-dated material from the Subscriptions
Strategy newsletter, we have added a great deal of new information and the
latest innovations. This information is exclusive and not available from any
other source. Every relevant question of principle has been asked, considered
and answered with a Managing Director's and publishers' view of profitability in mind.
Every
piece of advice has been tested, regardless of cost. You'll read case studies and reports on:
Internet, online, email and web marketing: Paid content; Website business models; Home page copy; Landing page tests; Sign-up form - best practice; Maximising
the capture of your website visitors; Creating
an autoresponder programme to convert website registrants; Email
marketing; Copywriting: creating
responsive sales messages for your home page; Subscriber
upgrade, renewals and billing series; Handling
design issues
Direct
mail: Creating
your first direct mail pack; The
14 vital ingredients; The
letter - copy and format rules; The
envelope - when to print; Publishers
lift letter - response figures; Premium
gifts - which ones are hot; Creating
and testing your 'control pack'; The
order form - how it should work
Click here to test-drive the Marketing Best Practice website today
with our 7-day free trial >>>
Subscriptions and off-the-page advertisements: The
headline; Copywriting
for ads; Using
visual techniques; Design
- the crucial factor; The
coupon - avoiding mistakes; Ensuring
your advertisement stands out; Using
'hooks' to gain attention; Off-the-page
premium gifts; Format
Marketing leaflets
and card inserts: Creating
copy in miniature; Design
- where most cards fail; Response
rates - what to expect; Media
- the rarely used opportunities
Sales letters: The
most powerful headline ever created; The
famously effective 'long letter' Involvement
devices that work; Body
copy - talking success; The
PS and headline - when not to use them; Sub
heads, margin notes and coloured inks; Personalisation
- when to use it; Where
to put the company logo; Paper
- what stock to use; Format
and typography
Sales brochure: The
brochure- creative approaches; Innovative
designs; The
brochure message - what it’s for; Involvement
devices to boost response
Publishers marketing tips
and technique: Creating
a billing series - copy and templates; Tested
response boosters from 10% to 50%; Timing
- avoiding common errors; The
five kinds of testimonial; The
hierarchy of benefit - a new invention you can use; Soft
Vs hard offers; The
free-trial offer; Using
discounts; Three
free issues; The
billing sequence; Premiums
- creating them; The
free prize draw; Payment
methods; Money-back
guarantees; Speed
premiums and time limits; The
two-stage offer
Rule of thumb marketing budgets for publishers: Financial
rules of thumb; Creating
budgets from scratch; Setting
and hitting financial targets; Calculating
the value of a subscriber; Return
On Investment targets; Lifting
profitability; Increasing
rates painlessly
Marketing for publishers: Identifying
a market; Planning
the launch; Increasing
market share; Overcoming
competitors; The
five year plan; Price
testing to greater profitability; Easy
ways to overcome the price barrier; Variables
- profitability vs volume
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with our 7-day free trial >>>
Renewals
and upgrades: Creating
an effective upgrade series, with copy
and design templates; Cross selling and up selling for publishers; Techniques
for increasing renewal rates; Renewal
at inception; Renewal
at birth; Separating
the men from the boys; When
to start your series; The
best renewal series ever; Using
incentives - and when not to; Testing
renewal letters; Successful
renewal carriers; The
do-nothing renewal
Subscription copywriting: How
to start - 14 steps to great copy; The
concept - understanding and influencing your audience; The
proposition - your prime benefit; Tips
from the great copywriters; Determining
your Unique Selling Point
Media: Selecting
best lists before you mail; Choosing
between loose inserts or advertisements; On-pack
promotions - arranging and creating copy; Using
an agency: Own
media; Saving
money on media
Design for publishers: Effective
design formats; Attention
grabbing devices: Using
illustrations; Why
slick doesn’t sell; Using
colour; Fonts
and typefaces; Impact
- the secret weapon; Response-boosting
tips
Click here to test-drive the Marketing Best Practice website today
with our 7-day free trial >>>