Successful Website Business Models

We correctly predicted two years ago a change in market leadership within the investment magazine field - and we were right. Money Week has overtaken Investors Chronicle using 'long copy' marketing through its website - and now rests at the number one slot.

As we all know, you can't beat good marketing --- but Fleet Street Publications, owners of Money Week, are the only ones actually doing it.

It seems the rest of the market can't stand the expense of hiring a copywriter. (!)

That not-so-clever 'money-saving' tactic brings us to another prediction we will make today: this recession will see massive website closures and down-sizing. Why?

The problem isn't the recession

It's not because of the recession. It's because publishers are spending millions building and maintaining loss-making sites and have squandered the longest period of economic growth in history in what amounts to 'vanity publishing'. They created their websites without asking those two vital marketing questions: 'What are people buying? How much will they pay?'.

The recession isn't causing the problem - it's revealing it.

Most publisher MDs are caught in a very nasty place. They don't understand direct marketing, and they don't understand Internet classified advertising, which is where the money has gone.

But they can't just close their websites, can they? Well, let's just wait and see...

Anyway - that is the list of nasty problems. You'll find the solutions in these two issues of Subscriptions Strategy, packed with examples of money making website business models that are not too difficult to replicate. 

If you can't lead the market, then it's best to follow it wherever it goes ..

Subscriptions Strategy issues 75 and 76

Content issue 75

• Membership website or sales machine?
• Why you must constantly review website tactics
• Proof that subscribers will pay more!
• Increasing profits with a new message
• The two places your sales message really counts
• The seven levers in the perfect landing page
• Landing page case study: 95% increase in sign-ups
• How to design your order form
• Upgrade at conception brings in $1.8 million

Content issue 76

• Breakingviews.com paid content model
• Shortcut Bulletin’s 26-part upgrade programme
• Cosmopolitan’s new email promotions
• Strategy masterclass: Agora and Fleet Street Publications
• Case study: how IPC follows the market
• Should you price your product lower?
• B2B price testing results
• Converting a free magazine to subscription
• Workshop: building a portfolio of products
• Arranging lucrative affiliate deals
• The two web analytics that decide your content
• Accountants, doctors, bank robbers

Go to our members section to receive these two issues of the UK's only subscription marketing newsletter >>>